Lumesse and Vodafone, with their partner Oxford SM, have been awarded Silver at the Brandon Hall Excellence in Learning Awards 2014 in the category of Best Use of Blended Learning.
The blended programme helped to revolutionise the marketing function at Vodafone, across 21 countries. The project used E-magazine introductions to generate excitement. Workshops and Deep Dive sessions reinforced practical application of the learnings as well as bringing groups of marketers and leaders together. In addition to this, the transfer to work was then supported by a Bespoke Learning portal and webinars.
Mohsin Ghafoor, group commercial learning lead, Group HR L&CD at Vodafone commented, “This award represents Vodafone’s commitment to empower our marketing community and to ensure that we develop world class marketers who are able to make fantastic connections with our customers.”
Andrea Miles, director of Bespoke Learning content at Lumesse, said “Working with Vodafone globally has been a real privilege. This programme was the result of great collaboration and teamwork, and this award is a great recognition of its impact and magnitude.”
About Brandon Hall Excellence in Learning Awards
Now entering its 20th year, the Brandon Hall Group Excellence Awards Programme is the most prestigious awards programme in the industry. Often times called the “Academy Awards” by Learning, Talent and Business Executives, the programme was one of the first of its kind in the learning industry, which was pioneered in 1994.