Buyers will always have gripes about their suppliers (and vice versa!). But our researches show elements of a disconnect between what L&D needs from the learning market and what vendors are most keen to supply.
Is this symptomatic of a serious structural problem within digital learning – or just the natural tensions that exist within any B2B market? As part of a wider consultation exercise on the changing face of L&D we asked the question, how well does the supplier market in bespoke and packaged elearning content really serve L&D?
… And we asked it in two ways.
It seems they must be doing something right. In a sector which has become hugely competitive in the last few years, it seems that majority of buyers are happy with the products and services they are using from elearning providers. That’s not to say there’s no room for improvement however: with a large chunk of the delegates polled with no strong opinion either way, providers arguably still have some way to go to engage buyers better.
Secondly, we posed the same question to an invited group of L&D leaders in a ‘Think Tank’ facilitated discussion conducted under Chatham House rules.
Delegates were from organisations including Lloyds Banking Group, Mærsk, MOD, Pragma, Towards Maturity, Trafigura, TUI, and Vodafone.
This opened up a frank, no-holds-barred discussion that gave some clear pointers as to where things might sometimes go wrong. Here’s what they had to say.