For some time now, learning has been getting shorter, more nuggetized. The trend has been to compress and dilute; a trend we’ve often discussed on this blog and in our insight papers. But meanwhile, the standard pricing model of the digital learning industry remains to cost bespoke elearning solutions according to study time – i.e. by the hour, or half hour, of learning. It’s all about the amount of content delivered. And nothing about the impact.
It’s crazy. We all know it’s crazy. This pricing model fulfils the textbook definition of a perverse incentive. While learning designers know in their hearts that less is more – that compression adds force – it’s in their financial interest to make courses as long as possible. So the better they get at designing learning, the shorter the learning lasts – and the broker they get.
Luckily, the buyers of digital learning are increasingly realising that there is less value in creating long courses: the notion that you pay more for more content doesn’t resonate with them anymore. But this gives them, as buyers, a huge problem. Because although the traditional, duration-based model, as everybody knows, is pants – it is at least simple. And there isn’t anything equally simple to replace it.
As a result, buying decisions are getting harder.
In this post, I offer a seven-point checklist to help simplify that decision – and make sure that you are getting the best possible value from digital learning; the win/win we all really want.