Last year we passed an important milestone. In 2015, more people accessed the internet through mobile devices than through desktop, laptop and other connected services combined. These are US figures for mobile trends, but the global picture is not much different – and what this tells us is that we are now beyond asking whether mobile is important. We know it’s important.
The more critical question for organisations is how to deal with this new situation – how they optimise the products and services they offer to meet the new expectations this rapid and enthusiastic adoption of mobile technology has produced among consumers.
And for ‘consumers’, read ‘learners’. Remember, learners are consumers too (they don’t automatically morph into some different type of lifeform when they slip on a corporate lanyard). Learners whose expectations are changing.
The expectation is they will be able to do everything they want to do online irrespective of their location, or the device they are using. And when it comes to content engagement, the giants of technology such as Facebook and Google have shaped expectations that make them more intolerant than ever of a poor user experience.
The result is, we are seeing behavioural and technological shifts that will have an increasing impact, going forward, on how and when an employee’s learning and development takes place.
So, to get more specific, what are the three key mobile trends that are shaping the way learners expect to interact with content?