Category Archives: Video for learning

5 ways that learning content is changing

By Amelia Fuell

Colourful image of a head made up of boxes which are moving and evolving into something elseIn our recent whitepaper, ‘The Future of Learning Content‘ we investigated the ways in which learning content was evolving, as well as the implications for L&D departments, and the practical steps they might take to create a winning content strategy. Here are some insights taken from the whitepaper around how content is changing.

Technological innovation is changing the ways that we produce, deliver and consume learning content. The traditional self-paced e-learning course is in decline, and we are moving towards a mobile-centric, multi-format digital-learning paradigm where learner engagement is key. Here are the main 5 ways we found that content is changing: Continue reading


Lumesse Learning switches on new social channel

By Harriet Croxton

Having had Vimeo as the home to our video content for many years we are turning on an additional channel to give our audience wider access to our video content.

We recognise we’ve a long way to go before we reach the dizzy heights of YouTubers like PewDiePie and the Smosh boys and we apologise for the lack of cute kittens – however  for those of you interested in the latest news, thoughts, tricks and hacks from one of the leading learning and development vendors, it has everything you could wish for.

Our new channel can be found here and on it you’ll find:-

  • Insight videos: The latest thought leadership insights from industry leaders and the Lumesse Learning team
  • Lumesse Showreels: Showcasing Lumesse’s learning products and services
  • Webinars: Recordings of our webinars on products and thought leadership discussions

To give you a taster of what’s on offer take a look at our video on our Bespoke Learning Development. With over 10 years’ experience in creating award-winning learning content this offers a snapshot of some of the projects we’ve worked on for corporate and  public sector organisations worldwide.

And to make up for the lack of kitten videos, irrelevant cute kitten picture coming up.

Cute Kitten

Subscribe today!  Or the kitten gets it!


Can L&D really think like marketers?

By John Helmer

Man holding sign saying 'Think Tank'Learning professionals are being encouraged to think like marketers in order to meet the needs of today’s increasingly self-directed, peer-directed learners. But doing so can lead L&D into difficult waters.

This was just one of a number of fascinating insights that arose from our latest Think Tank dinner.

We assembled an invited group of L&D leaders to discuss these issues in a three-part discussion held under Chatham House rules. Contributing to the debate were delegates from the worlds of Finance, Mining, Telecomms, IT and commodity trading.

You can read highlights of the discussion here.

But for those who want a deep dive into the third part of this fascinating discussion, read on, as we address the following question:

Part 3: How will technology shape the future of learning in a post-course world?

Continue reading


Lumesse leader brings marketing expertise to digital learning

By John Helmer

Andrea_Miles appearance in e.learning age magazineGreat to see that ‘unquenchable source of energy and enthusiasm’, our own Andrea Miles, profiled in this month’s e.learning age magazine (pg 36). ‘I am most happy,’ says Andrea, ‘when I am in front of a client who has a pain and they don’t have a solution’.

Those solutions increasingly draw on her roots in advertising, as the line between learning and comms becomes more and more blurred – a phenomenon much remarked on in our recent Think Tank event (highlights can be downloaded here). Andrea’s background in digital has no doubt been an influence in placing Lumesse Learning at the vanguard of a change in the learning content industry, which has seen greater use of non-course-based content such as video explainers, L-books, infographics and learning portals alongside off-the-shelf and bespoke elearning content. Delegates to the Think Tank talked about the new breed of content companies that are shaking up the supplier market and Lumesse Learning, with Andrea at the helm, is proud to be a prime mover in this change.


How to use L-books for learning – video

By John Helmer

Used within a well designed digital learning programme, an L-book is a powerful tool for communicating new ideas, concepts and procedures; for learning, for reflection, and as a facilitator of important conversations.

In essence, L-books are quite an old idea – the learning journal – afforded a new lease of life by technology. But interactive technology gives a whole new twist, allowing the use of video, quizzes, reflective exercises and learning content.

We’ve captured the thoughts of one of our top learning designers on L-books for learning. In this video interview, Steve George tells you how to use L-books, the benefits they can bring to your organisation, and why learners love them!

Screengrab of video interview about L-books for learning


Explainers for learning – infographic

By John Helmer

Explainers for learningExplainers are catching on like wildfire right across the business world. As production, hosting and sharing of video has become faster, easier and slicker, organisations have increasingly tapped into the power of video for getting across ideas, procedures, concepts … and a whole load of other things besides. What once we might have done with text, or by using powerpoint in a face to face briefing session, we can now wrap up in an online video, and deliver directly to people’s desktop computers or mobile devices.

And because video is a big part of the way we learn now, explainers are rapidly becoming seen as a powerful tool for learning. Learning and development professionals who need to move beyond the course and harness the power of electronic media are using explainers in a variety of ways. Not only can they make a simple message hit home with impact and emotion in as little as 45 seconds, bu t they can also be used to explain more complicated concepts and processes where a change in attitudes and behaviour are needed.

So how can you use explainers for learning? Our helpful and instructive infographic shows at a glance how you can use this hot new medium to support your learners and your business.

Click on the image below to learn more!

Thumbnail image of explainer infographic

 


Ten trends in workplace learning that play to millennials’ strengths

By John Helmer

Millennial woman using laptop in open air Learning is undoubtedly changing in organisations, and in ways that ought to be advantageous for learners under thirty, given the characteristics and preferences we have identified in our upcoming report on leadership learning and millennials.

Broadly speaking, the use of technology for workplace learning is moving past an era of ‘course replacement’, in which technology was used to mimic traditional training forms – i.e. classroom courses replaced with online courses – and into an era where digital technology is given more free reign to use its particular strengths to make learning activities more efficient and more closely integrated into workflow.

This movement ‘beyond the course’ has been talked about in the learning technologies industries for some time, mostly by vendors – but it is only now that we are seeing practitioners taking the lead on transforming their learning practices with the aid of technology – and in the process, threatening to leave their vendors behind.

I talked to Carole Bower, Head of Learning at Lumesse, who identified ten key trends she is seeing in her work with clients.

  1. Demand for more shorter/bite-sized content now – particularly explainers (90 second video/animations)
  2. If a social forum/discussion is created as part of a programme (e.g. Management Development) it rarely gets used. Best use of social learning is informal/non-directed.
  3. Finding content is key, and we have seen an increase in the number of portals focused around particular subject areas such as leadership, with a good search facility to drive discovery and enquiry
  4. Gradual introduction of BYOD (Bring Your Own Device) practices, accompanied by more learning done in the employee’s own time (something that Towards Maturity’s research suggests Millennials are more willing to do) and a recognition that home computing power is often better and less restrictive than what is available at work
  5. More appetite for accreditation. As an example, one of Lumesse’s major clients now focused on CPD points as a way of recognising professional development
  6. More comms requested from us in order to drive adoption of learning, and the use of techniques more usually seen in consumer-focused marketing. This goes with a move towards less ‘push’ and more ‘pull’ from the training department
  7. Aligned with the point directly above, content ratings are more often used, as seen on consumer sites such as Trip Advisor). We have seen a move from one client (a millennial himself) to retire any course that has a star rating below 4.
  8. Blend is back (multi-mix of learning delivery options)
  9. Mobile learning is more often requested, although usually as part of particular strategy – e.g. a programme aimed at remote workforces.
  10. More focus on performance support – i.e. so-called ‘just-in-time’ learning, as opposed to proactively developing skills for future

How well do elearning providers serve L&D? Report from the Think Tank

By John Helmer

Buyers will always have gripes about their suppliers (and vice versa!). But our researches show elements of a disconnect between what L&D needs from the learning market and what vendors are most keen to supply.

Is this symptomatic of a serious structural problem within digital learning – or just the natural tensions that exist within any B2B market? As part of a wider consultation exercise on the changing face of L&D we asked the question, how well does the supplier market in bespoke and packaged elearning content really serve L&D?

… And we asked it in two ways.

Firstly, we asked a wide sample of attendees at the Learning & Technologies how satisfied they were with their technology-focused content providers.
pie chart showing that L&D values its suppliers

It seems they must be doing something right. In a sector which has become hugely competitive in the last few years, it seems that majority of buyers are happy with the products and services they are using from elearning providers. That’s not to say there’s no room for improvement however: with a large chunk of the delegates polled with no strong opinion either way, providers arguably still have some way to go to engage buyers better.

Secondly, we posed the same question to an invited group of L&D leaders in a ‘Think Tank’ facilitated discussion conducted under Chatham House rules.

Delegates were from organisations including Lloyds Banking Group, Mærsk, MOD, Pragma, Towards Maturity, Trafigura, TUI, and Vodafone.

This opened up a frank, no-holds-barred discussion that gave some clear pointers as to where things might sometimes go wrong. Here’s what they had to say.

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Video for learning: how to make it work

By Carole Bower

CB_on_screenOnline video has exploded in recent years. At the last count, YouTube had a billion users, with four billion videos being watched daily. The highest earning YouTuber made a massive $4.9 in 2014 (for unboxing Disney toys, can you believe!)

But as well as watching kittens fall into fish tanks, real people are learning real things on YouTube, making it perhaps the biggest learning platform on the planet. Not surprisingly, our learners in the corporate world want a piece of this. Increasingly, they have come to expect access to similar, regular, fast moving video content.

And L&D is responding to this expectation. The latest Benchmark Survey from Towards Maturity predicts that in 2016 83% of L&D departments will be using video to support learning content.

But this is a different beast to the training videos on VHS tapes and DVDs that have been part of the landscape for so long. Online video is sharper, snappier and shorter. It has to be.

The Bersin report, Meet the Modern Learner (requires subscription), describes learners as ‘overwhelmed, distracted and impatient’ and suggests that we are receptive to just 5-10 seconds of information before our attention switches to something else. Learners have shorter attention spans, and now want a more ‘on-demand’ approach to their learning.

It’s about getting things across really quickly. As L&D professionals, we are competing with a lot of ‘noise’ generated by always-on, mobile-delivered, 24/7 social media: we need to get our point across in a way that is going to have an impact. We want it to enact a change that will have a lasting effect and help people to do their jobs better.

Learning needs to be short, sharp, to the point and it needs to be perceived as incredibly high value by the learner. So how can you achieve this?

Continue reading