Lumesse leader brings marketing expertise to digital learning

By John Helmer February 29, 2016

Andrea_Miles appearance in e.learning age magazineGreat to see that ‘unquenchable source of energy and enthusiasm’, our own Andrea Miles, profiled in this month’s e.learning age magazine (pg 36). ‘I am most happy,’ says Andrea, ‘when I am in front of a client who has a pain and they don’t have a solution’.

Those solutions increasingly draw on her roots in advertising, as the line between learning and comms becomes more and more blurred – a phenomenon much remarked on in our recent Think Tank event (highlights can be downloaded here). Andrea’s background in digital has no doubt been an influence in placing Lumesse Learning at the vanguard of a change in the learning content industry, which has seen greater use of non-course-based content such as video explainers, L-books, infographics and learning portals alongside off-the-shelf and bespoke elearning content. Delegates to the Think Tank talked about the new breed of content companies that are shaking up the supplier market and Lumesse Learning, with Andrea at the helm, is proud to be a prime mover in this change.

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